| Features |
Essential |
| Ad Spend Limit |
£5,000 – £30,000/month ad spend (paid to networks) |
| Initial Optimization |
|
| Progressive monthly management cost |
£600 |
| Included Networks |
| Google PPC Network |
Yes |
| Google Text Ad Remarketing |
Yes |
| Google Shopping Management |
Yes |
| Management Deliverables |
| Initial campaign development & strategy |
Yes |
| Advanced keyword research and selection |
5000 Keywords |
| Google Shopping Management |
Yes |
| Industry analysis |
Yes |
| Ad campaign copywriting |
Yes |
| Ad copy performance testing |
Yes |
| Ongoing keyword development and tweaking |
Yes |
| Google analytics integration & goal tracking |
Yes |
| PPC account settings monitoring (Ex. Geotargeting) |
Yes |
Campaigns will be managed through client’s SEM
accounts for (client will retain Admin/owner access
of all campaigns created) |
Yes |
| Up to two personal consultations per month |
Yes |
| Monitoring clicks and conversions |
Yes |
| Performance Reporting |
| Monthly performance & analysis reporting |
Yes |
| Website conversion analysis reporting |
No |
